Introduction
We have a responsibility to promote our sport towards more sustainable norms.
As a high-performance cycling apparel brand, we acknowledge our responsibility to promote sustainability within our sport by addressing social and environmental challenges. Through transparent measurements of our impact and commitment to responsible business practices, we strive to create lasting improvements for both the environment and the communities we engage with.
On this page, we provide you a snapshot of the work we have done in 2024, alongside our milestones and targets for where we see ourselves in 2028.
Highlights in 2024:
Outlined our roadmap for Impact & Responsibility
Reduced our absolute Scope 1 & 2 emissions and intensity of emissions by revenue
Implemented due diligence process to promote responsible purchasing practices
01. Strategy and Goals
In 2021 we have established six strategic priorities outlined in our Impact & Responsibility Strategy Document, each with short- and long-term visions to ensure accountability and the ability to measure progress.
As we learn more along the way, we understand that some priorities may need to be adjusted as we gain knowledge and experience.
Strategic Priorities
We started 2024 by extending and refining our six priorities and our short- and longterm vision with a concrete roadmap, consisting of baseline, milestones and target values.
To ensure accountability and drive progress on our six priorities, we saw it as essential to outline quantifiable and measurable targets across our four core 'Implement Change' priorities, as well as our communication efforts.
Within the Strategy and Goals priority, we focus on setting clear objectives and targets for our core priorities. We then translate these into tangible actions that we actively drive forward.
Set vision
01. Strategy and Goals
Implement Change
02. Environmental Footprint
03. Our Value Chain
04. Product Longevity
05. Social Responsibility and Community
Communicate Impact
06. Communication
In this report, we outline our roadmap by defining baseline, milestone and target values. We present these at the beginning of each of the following priorities, under the section of 'Roadmap'.
