Pirelli

The new collaboration between Pas Normal Studios and Pirelli encapsulates a shared passion for unrivalled performance and racing heritage. Founded in Milan in 1872, the Pirelli brand is renowned for its cutting-edge technology and sheer Italian racing pedigree.

Unconditional PerformancePirelli is a racing icon. Known for unconditional performance tires and truly Italian racing pedigree, Pirelli perfectly complements our approach to cycling. We travelled to the sterrato and hills around Siena to test-ride the tires in the collection. The white dust quickly covered the air around us, blurring the contours of the Italian Cypress lining the roads along the soft hills in the horizon.

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Other Collections

Pas Normal Studios x Oakley

Cycling. A beating, burning rhythm moving a global community. Through distinct research, Pas Normal Studios and Oakley merge a refined aesthetic with cycling’s heritage and future. Inspiring through visions of nature and the terrain of life.

Balance

The Balance collection is a foundation for movement. For all your off-bike training between rides and races. Functional pieces for the trail, the track and the studio.

Escapism

Escapism is our gravel-specific collection for adventuring beyond. Textured pieces for optimal protection and support when venturing off the road and into the unknown. Blending natural and synthetic fibres with a utilitarian approach to cycling kit.

Essential

Essential is our premium collection lending effortless style to all rides. A rich representation of seasonal colour palettes set on structured fabrics with a fit with premium comfort and layering in mind. A suite of styles that complement each other season after season.

Mechanism

Mechanism is our race-fit collection merging performance and contemporary design. With carefully selected technical fabrics and our signature silhouette matching an aggressive position on the bike. Optimally suited to fast-paced training, intervals and racing. Unsurpassable performance for the days that matter the most.

Mechanism Pro

The Mechanism Pro collection has pushed us beyond. Creating a kit with the ultimate second skin feeling and 4D body wrap. Finished with laser-cut edges and a mix of stitched and bonded seams and lightweight integrated grippers. Mechanism Pro is our search for speed solutions. A new calibre of pro cycling apparel.

Pas Normal Studios x Fizik

Advanced movement and power transfer. A vivid reflection on the connection between hardware and complex physiology. Built with processes and technology of today and tomorrow. Introducing: Mechanism Road Shoe - developed by Pas Normal Studios and Fizik.

Pas Normal Studios x Porter-Yoshida & Co.

The fifth collaboration between Pas Normal Studios and Porter-Yoshida & Co. A curated selection of premium luggage and items selected and tailored to the needs of cyclists. From carrying riding essentials on adventures across the globe to the day-to-day commute.

Pas Normal Studios x Salomon

For the transition between city and nature. The Pas Normal Studios x Salomon collaboration is built on minimalist and advanced functionality. Explore the exclusive collaboration with Salomon - the DRX Defy GRVL shoe and the Active Skin 12 hydration vest.

Steve Tilford Foundation Racing

A cosmic force of cyclocross and good vibes. The limited drop of Steve Tilford Foundation Racing team kit celebrates a successful campaign from our favourite racers.

Sweet Protection

The new Falconer Aero 2Vi Mips® Helmet. Merging a fully new fit system with improved ventilation and aerodynamics.

T.K.O.

T.K.O. is our signature label for artistic expression and fashion-based aesthetics—a playground for the creative force of Pas Normal Studios, Karl-Oskar Olsen.