We look at what motivates us to go out riding and how we can challenge our patterns to ride more. From the social aspect of riding in a group of friends to the personal reflection one achieves during the solitude of a solo ride. We are all chasing after a different experience when we set out at the beginning of the day. And more often than not, we return home at the end of the day with an experience that exceeded our expectations. The Pas Normal Studios collections occupy this same space - a brand motivated by exceeding all expectations.

When purchasing technical apparel, the price should represent the product's quality. Designed with a commitment to utilitarian minimalism. Pas Normal Studios has adopted a borderless approach to its design processes and production methods. Refusing to operate under the limitations of normality. This has provided an unrestricted avenue towards the development of a brand that exceeds all expectations.

Though the technology and materials influence the applications of each collection, it is the creative direction of Karl-Oskar Olsen which drives the aesthetics of each piece. The idea that your subjective perception by visual stimulation of your clothing, whether it be influenced by its colour, style, fit, or fashion compatibility, can affect your motivation to ride is an instrumental component of how we believe our expectations may be overcome. This ability to instil an elevated sense of confidence or comfort through our apparel is strongly related to our close relationship with our manufacturers.

The elements of playfulness that appear throughout select collections, such as Road to Nowhere and T.K.O., are often inspired by various works of music, poetry and art. Implementing these elements into each collection is often impossible through traditional production methods. In these situations, new innovative production methods must be developed to capture artistic expression accurately in the product.