Impact Report 2025

Introduction

Continued our efforts in choosing more responsible materials for our products.
Improved our due diligence on cotton fibre, by tracing the country of origin.
Intensified our partnership with local tailors to support consumers in product repairs.
Strengthened our CSR activities by donating products for a good cause.

01. Strategy and Goals

Strategic Priorities

02. Environmental Footprint

Company Emissions Breakdown 2025

Science Based Targets Initiative

Data Snapshot: Scope 1 & 2 Emissions

Our Stores and Office

The 0-Mission Partnership

Product Emissions Breakdown

Product Emissions Breakdown

Raw Material shift

03. Our Value Chain

Our Value Chain Partners

Tier 1 = Finished Goods Manufacturers

Tier 2 = Material or Component Supplier

Our Supplier Network

Supplier Due Diligence

Ensure Responsible Sourcing

Cotton Traceability

Code of Conduct

04. Product Longevity

Repair

05. Social Responsibility and Community

Supporting Local Communities

06. Communication

Industry Dialogue

Our Industry Partners

DPP Workshop with Delogue and the London College of Fashion

Impact Universe

Impact Report

Get in touch

Introduction

Continued our efforts in choosing more responsible materials for our products.
Improved our due diligence on cotton fibre, by tracing the country of origin.
Intensified our partnership with local tailors to support consumers in product repairs.
Strengthened our CSR activities by donating products for a good cause.

01. Strategy and Goals

Strategic Priorities

02. Environmental Footprint

Company Emissions Breakdown 2025

Science Based Targets Initiative

Data Snapshot: Scope 1 & 2 Emissions

Our Stores and Office

The 0-Mission Partnership

Product Emissions Breakdown

Product Emissions Breakdown

Raw Material shift

03. Our Value Chain

Our Value Chain Partners

Tier 1 = Finished Goods Manufacturers

Tier 2 = Material or Component Supplier

Our Supplier Network

Supplier Due Diligence

Ensure Responsible Sourcing

Cotton Traceability

Code of Conduct

04. Product Longevity

Repair

05. Social Responsibility and Community

Supporting Local Communities

06. Communication

Industry Dialogue

Our Industry Partners

DPP Workshop with Delogue and the London College of Fashion

Impact Universe

Impact Report

Impact Report 2025

Introduction

In this report, we give you a snapshot of the work we have been doing in 2025, alongside where we are on our long-term vision for 2026 and 2028.

Highlights in 2025:

Continued our efforts in choosing more responsible materials for our products.

Improved our due diligence on cotton fibre, by tracing the country of origin.

Intensified our partnership with local tailors to support consumers in product repairs.

Strengthened our CSR activities by donating products for a good cause.

01. Strategy and Goals

Strategic Priorities

In the last report, we have refined our priorities and extended our short- and long-term vision with a concrete roadmap, consisting of baseline, milestones, and target values.

For this year, we will continue using the same structure to show the progress and change made over the year.

Within the Strategy and Goals priority, we focus on setting clear objectives and targets for our core priorities. We then translate these into tangible actions that we actively drive forward.

Set vision01. Strategy and Goals

Implement Change02. Environmental Footprint03. Our Value Chain04. Product Longevity05. Social Responsibility and Community

Communicate Impact06. Communication

In this report, we outline our roadmap by defining baseline, milestone and target values. We present these at the beginning of each of the following priorities, under the section of 'Roadmap'.

02. Environmental Footprint

Measuring the environmental footprint provides us with key metrics for assessing the impact we have as a company. To assess and reduce our impact we employ a combination of supply chain transparency, collaboration with and between our value chain partners and purpose-driven initiatives.

Company Emissions Breakdown 2025

We recognise that while greenhouse gas (GHG) emissions are not the only impact we create, they serve as a valuable indicator for identifying areas of improvement. Moreover, they are widely used across the industry as a key metric for assessing environmental impact.

Similar to many sportswear and apparel brands, more than 98.3% of our impact falls within the scope 3 emissions and the remaining portion into scope 1 (1.3%) and 2 (0.4%).

Science Based Targets Initiative

Since 2020 we are calculating our GHG emissions and based on these numbers, have set our reduction targets for 2030. By committing to the Science Based Targets initiative (SBTi) we have formally pledged to reduce our absolute scope 1 and 2 GHG emissions by 42% from our 2020 baseline year.

Yet, as a growing company we recognise the challenge that comes with reducing our impact whilst growing as a company. Therefore we are taking measures that will aim to hit our reduction targets for scope 1 and 2 in the mid-term.

The 0-Mission Partnership

Product Emissions Breakdown

Raw Material shift

The share of recycled and organic fibres in our material portfolio increased from less than 10% in 2023 to approximately 35% in 2025. We remain committed to further increasing the share of lower-impact materials across our product range in the coming years.

Virgin and conventional materials include virgin polyamide, polyester, elastane, polyethylene and conventional wool, cotton and viscose.Lower impact materials include recycled polyamide, recycled polyester, recycled elastane, organic cotton and recycled cotton.

03. Our Value Chain

Our Value Chain Partners

In addition we have increased the transparency of our supply-chain internally and are making sure to capture all our direct suppliers as well as our main material and trim suppliers in our systems internally.You can discover our list of supply chain partners on Open Supply Hub.

Supplier Due Diligence

To ensure that we source from partners that share our principles of safe, fair, and open business conduct, we have established a due diligence process that requires key obligations for our partners when engaging in business with them.

Cotton Traceability

To enhance supply chain transparency and support compliance with emerging regulatory requirements, we source Global Organic Textile Standard (GOTS) certified cotton for the majority of our cotton products.

GOTS-certified cotton is accompanied by a chain of custody documentation that supports traceability to the country of origin of the cotton fibre.

During the 2025 seasons, our cotton sourcing included fibre originating from regions in Turkey, India, the United States, and Greece. We will continue to deepen our understanding of the cotton value chain and work toward expanding traceability coverage across all cotton-based products.

Code of Conduct

We believe in building long-term supplier relationships based on trust, transparency, and open communication. Our Code of Conduct helps ensure that partners have a clear understanding of the requirements associated with working with Pas Normal Studios.

04. Product Longevity

We aim to focus on creating products that are durable and long-lasting, whilst providing our consumers with options to extend the product lifetime through repair, resell options and accessible care instructions.

Repair

Since 2024, we have formalised and expanded our repair service offering to support product longevity and help customers extend the life of their garments through high-quality, durable repairs.

In 2025, we strengthened our collaboration with Outdoor Service in Denmark, expanding repairs beyond our Copenhagen store and introducing a repair option for customers across Scandinavia.

As of April 2026, more than 30 products have been repaired through this programme during its initial rollout period. By offering repair services, we aim to extend product use phases and reduce the environmental impact associated with product replacements.

05. Social Responsibility and Community

As a global brand, it is our responsibility to ensure that we have a positive relationship with everyone we work with, whilst building the cycling community globally.

Supporting Local Communities

06. Communication

Industry Dialogue

We have been a member of Cascale, formerly the Sustainable Apparel Coalition (SAC), for several years and actively collaborate with other brands to develop solutions for the industry's biggest challenges.

Cascale is a global, multi-stakeholder non-profit alliance focused on the apparel and textile industry. Together with the tools provided by Worldly, its data counterpart, we gain valuable insights into our social and environmental impact across our value chain.

DPP Workshop with Delogue and the London College of Fashion

In October, we participated in a workshop with Delogue, our PLM system provider, and the London College of Fashion at the University of the Arts London to explore innovative applications of the Digital Product Passport (DPP) within Pas Normal Studios’ business and consumer contexts.

The workshop focused on the central role of data infrastructure and interconnected business systems in enabling data collection and transparency, challenging the students to rethink the DPP not only as a compliance requirement, but as a strategic business opportunity.

Impact Universe

Impact Report

We are proud to publish our fourth consecutive Impact Report in 2025. Since launching our first report in PDF format three years ago, we have continued to explore the possibilities of our web-based format to make our work more accessible and engaging.

In the 2025 Impact Report, we continue to integrate our sustainability roadmap and transparently track progress against our commitments, adding an additional layer of accountability as we work toward our targets.

Get in touch

If you have any comments, suggestions, or questions about our work, feel free to reach out at impact@pasnormalstudios.com.

Impact Report 2025

Introduction

In this report, we give you a snapshot of the work we have been doing in 2025, alongside where we are on our long-term vision for 2026 and 2028.

Highlights in 2025:

Continued our efforts in choosing more responsible materials for our products.

Improved our due diligence on cotton fibre, by tracing the country of origin.

Intensified our partnership with local tailors to support consumers in product repairs.

Strengthened our CSR activities by donating products for a good cause.

01. Strategy and Goals

Strategic Priorities

In the last report, we have refined our priorities and extended our short- and long-term vision with a concrete roadmap, consisting of baseline, milestones, and target values.

For this year, we will continue using the same structure to show the progress and change made over the year.

Within the Strategy and Goals priority, we focus on setting clear objectives and targets for our core priorities. We then translate these into tangible actions that we actively drive forward.

Set vision01. Strategy and Goals

Implement Change02. Environmental Footprint03. Our Value Chain04. Product Longevity05. Social Responsibility and Community

Communicate Impact06. Communication

In this report, we outline our roadmap by defining baseline, milestone and target values. We present these at the beginning of each of the following priorities, under the section of 'Roadmap'.

Set vision
01. Strategy and Goals

Implement Change
02. Environmental Footprint
03. Our Value Chain
04. Product Longevity
05. Social Responsibility and Community

Communicate Impact
06. Communication

Virgin and conventional materials include virgin polyamide, polyester, elastane, polyethylene and conventional wool, cotton and viscose.

Lower impact materials include recycled polyamide, recycled polyester, recycled elastane, organic cotton and recycled cotton.

In addition we have increased the transparency of our supply-chain internally and are making sure to capture all our direct suppliers as well as our main material and trim suppliers in our systems internally.

You can discover our list of supply chain partners on Open Supply Hub.

Set vision
01. Strategy and Goals

Implement Change
02. Environmental Footprint
03. Our Value Chain
04. Product Longevity
05. Social Responsibility and Community

Communicate Impact
06. Communication

Virgin and conventional materials include virgin polyamide, polyester, elastane, polyethylene and conventional wool, cotton and viscose.

Lower impact materials include recycled polyamide, recycled polyester, recycled elastane, organic cotton and recycled cotton.

In addition we have increased the transparency of our supply-chain internally and are making sure to capture all our direct suppliers as well as our main material and trim suppliers in our systems internally.

You can discover our list of supply chain partners on Open Supply Hub.