The collaborative effort from JJJJound and Pas Normal Studios explores the intersection of heritage and contemporary cycling culture. Rooted in tradition but reframed for the present day. The collection pays homage to the expressive visual identity of past generations’ kit, while gently nodding to the rural origins and fleeting landscapes that shape the cyclist’s experience on the bike.

ImpressionismAt the centre of the collaboration is the jersey, featuring a sublimination print of Claude Monet’s impressionist landscape. The artwork—lush and tied to nature—is a romantic contrast to the refined materials and techniques found in modern cycling kit and equipment. 
About JJJJound JJJJound launched in 2006 as a digital mood board intended to examine the recurring patterns in timeless design.  Since its inception, JJJJound has grown into a collaborative design studio that aims to inspire through multiple channels; through fabrication of items with purpose and longevity, through the design and construction of meaningful physical environments, and through the continued curation of its digital platform. Located in Montreal Canada, the design studio is operated by founder Justin R. Saunders.

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