This Must Be The PaceAn empty field. A quiet corner at home. Feet on the ground. A mountain trail ending at the ocean. A busy intersection on your way out. Head in the sky. This must be the place. This must be the pace.
The Balance collection is a foundation for movement. For all your off-bike training between rides and races. Functional pieces for the trail, the track and the studio.
Featured Products
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Other Collections
Pas Normal Studios x Diemme
Pas Normal Studios x Diemme for Spring/Summer 2025. Drawing on Diemme’s home region’s rich heritage to create a modern silhouette built on a foundation of performance-driven production methods. Every production step is performed locally in Veneto.
Pas Normal Studios x Oakley
Cycling. A beating, burning rhythm moving a global community. Through distinct research, Pas Normal Studios and Oakley merge a refined aesthetic with cycling’s heritage and future. Inspiring through visions of nature and the terrain of life.
Escapism
Escapism is our gravel-specific collection for adventuring beyond. Textured pieces for optimal protection and support when venturing off the road and into the unknown. Blending natural and synthetic fibres with a utilitarian approach to cycling kit.
Essential
Essential is our premium collection lending effortless style to all rides. A rich representation of seasonal colour palettes set on structured fabrics with a fit with premium comfort and layering in mind. A suite of styles that complement each other season after season.
Mechanism
Mechanism is our race-fit collection merging performance and contemporary design. With carefully selected technical fabrics and our signature silhouette matching an aggressive position on the bike. Optimally suited to fast-paced training, intervals and racing. Unsurpassable performance for the days that matter the most.
Mechanism Pro
The Mechanism Pro collection has pushed us beyond. Creating a kit with the ultimate second skin feeling and 4D body wrap. Finished with laser-cut edges and a mix of stitched and bonded seams and lightweight integrated grippers. Mechanism Pro is our search for speed solutions. A new calibre of pro cycling apparel.
Pas Normal Studios x Fizik
Advanced movement and power transfer. A vivid reflection on the connection between hardware and complex physiology. Built with processes and technology of today and tomorrow. Introducing: Mechanism Road Shoe - developed by Pas Normal Studios and Fizik.
Pas Normal Studios x Porter-Yoshida & Co.
The fifth collaboration between Pas Normal Studios and Porter-Yoshida & Co. A curated selection of premium luggage and items selected and tailored to the needs of cyclists. From carrying riding essentials on adventures across the globe to the day-to-day commute.
Pas Normal Studios x Salomon
For the transition between city and nature. The Pas Normal Studios x Salomon collaboration is built on minimalist and advanced functionality. Explore the exclusive collaboration with Salomon - the DRX Defy GRVL shoe and the Active Skin 12 hydration vest.
Pirelli
The new collaboration between Pas Normal Studios and Pirelli encapsulates a shared passion for unrivalled performance and racing heritage. Founded in Milan in 1872, the Pirelli brand is renowned for its cutting-edge technology and sheer Italian racing pedigree.
Steve Tilford Foundation Racing
A cosmic force of cyclocross and good vibes. The limited drop of Steve Tilford Foundation Racing team kit celebrates a successful campaign from our favourite racers.
Sweet Protection
The new Falconer Aero 2Vi Mips® Helmet. Merging a fully new fit system with improved ventilation and aerodynamics.
T.K.O.
T.K.O. is our signature label for artistic expression and fashion-based aesthetics—a playground for the creative force of Pas Normal Studios, Karl-Oskar Olsen.