Story
Because I Love ItDestination Everywhere: Munich Onboarding
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When the lease was signed for the first Pas Normal Studios Flagship Store in Germany, we already had an ambitious plan mapped out for the onboarding of the Munich crew. A generous route down south, visiting some of the most iconic climbs in the area. Exchanging knowledge and insights while climbing and descending.
Photos: Philipp Schönauer
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The Route
Day 1: Munich-Oetz - 191 km
Starting southwards, visiting Garmisch-Partenkirschen at the foot of the Alps, then heading through Innsbruck before conquering the Kühtai.
Day 2: Oetz - Corvara - 216 km
Climbing directly from Oetz up to the border to Italy, the second day offered more than 5000 meters of climbing finishing in Corvara.
Day 3: Corvara - Bressanone - 118 km
Looping around the mighty Marmolada before heading north to Bressanone. A short day but with plenty of climbing.
Day 4: Bressanone - Munich - 220 km
A final push back north to Munich, adding a punchy climb out of Innsbruck before leaving the Alps and Dolomites behind.
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Phil Joisten, Munich Flagship Store
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Ella-Lisa Lipps, ambassador
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Caroline Kirk Schad, Munich Flagship Store
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Georg Filser-Mayerhofer, Munich Flagship Store
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Jannik Christ, marketing
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Lorenz Gohlke, ambassador
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Peter Lange, CEO
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