Our mission is to become the most responsible version of ourselves through informed action and honest communication.

Let the climb begin.

Our approach

It is our responsibility to promote our sport more sustainably, hence we acknowledge our role in creating lasting and meaningful improvement for our communities and the environment.

In our approach, we have identified four key impact priorities to drive change:

We want to become an industry leader in sustainable practices and reporting.

Yet, there is a long and testing journey ahead of us, challenging ourselves to strike a better balance between our environmental impact and the modern uncompromising cycling wear we stand for.