Impact and Responsibility

Our mission is to become the most responsible version of ourselves through informed action and honest communication.

Our approach

It is our responsibility to promote our sport more sustainably, hence we acknowledge our role in creating lasting and meaningful improvement for our communities and the environment.

In our approach, we have identified four key impact priorities to drive change:

Strategic Priorities

We aim to become an industry leader in sustainable practices and transparent reporting.

At the same time, we recognize that this is a long and demanding journey. It requires us to continually challenge ourselves to better balance our environmental impact with the uncompromising performance and design that define our cycling apparel.

To learn more about our progress and ambitions, explore our latest Impact Report, where we share our goals and ongoing work within Impact & Responsibility.

Impact Report 2025

Third consecutive Impact Report in website format, highlighting our progress on materials and traceability, with continued progress across all areas.

Impact Report 2024

Focus on our impact & responsibility strategy and transparently communicating our goals and roadmap, alongside progress on our due diligence and sourcing.

Impact Report 2023

Our first impact report in website format, introducing our GHG emissions breakdown and highlighting our progress on product durability and impact communication.