Our Biggest Goals

As an organisation we have a responsibility to improve and develop in a way which positively impacts people and the environment. By setting goals, backed-up by science, we can ensure our growth and activity is more sustainable, conscientious and morally diligent.

2025 Aims

These aims align with our mission to develop in to a progressive and industry-leading organisation when it comes to measuring and reducing impact, setting goals and improving transparency. These aims will be developed as our knowledge and data resources improve. Within two years we aim to be able to set scope 1, 2 & 3 science based targets aligned with the Science Based Targets Initiative (SBTi).

The following aims are aligned with our current knowledge and understanding of our impact:

  • Work towards fully understanding and accounting for our impact. This includes our environmental footprint, resource use and social impact.

  • Align with the Business Ambition for 1.5°C, and becoming one of the pioneering apparel businesses within transparency and action towards sustainability.

  • Improve our knowledge of our supply chain. While we pride ourselves on our relationships with suppliers and manufacturers, we know we can do even better.

  • Develop and implement initiatives and services to improve the circularity of our products. This is imperative in the mission to reduce impact and create a more sustainable business.

  • Deliver meaningful initiatives and projects around the world to empower communities and support social and economic development.

  • Better the transparency of our business by sharing information and discussing solutions to key issues. This will be achieved through the development of regular reports and updates online.

Goal Setting

Documenting and reporting on our impact is a crucial step towards improving our operations. Setting realistic science-based goals through the Science Based Targets Initiative will encourage sustainable innovation towards better performing, and less impactful products. We have started working with the SBTi to ensure our goal setting aligns with scientific research. You can read more here.

How can it be achieved?

Improving the cycling industry will take innovation and research. We, along with the entire industry, must encourage new technologies and identify ways to reduce resource consumption. Most fashion and sportswear brands follow the same linear model of take-make-dispose. This model must be replaced on a systemic level. In the meantime, we can optimise our current business model to make a positive impact on stakeholders. These improvements will encourage industry and society to make the radical change necessary.

Who needs to be involved?

The UN has outlined 17 targets for the world to achieve by 2030 which we fully support. This project is a global effort. We understand our role in this project, and aim to make a positive contribution by reporting and setting goals to improve our organisation. All taking responsibility for our actions and working to improve our operations will lead to positive change throughout society.