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Archive and Pas Normal Studios Sign a Strategic Partnership


Milan, 26 April 2024


The investment company Archive Srl and Pas Normal Studios ApS, a company specializing in technical cycling clothing, announce the signature of a partnership agreement.


“Pas Normal Studios is an example of strong entrepreneurial vision that has been able to successfully evolve the brand beyond the sector’s traditional codes. We are happy to support Pas Normal Studios in its development journey and above all in the ambitious plan to redefine modern cycling by building a strong brand”, commented Pietro Ruffini, CEO of Archive Srl.

“Over the past nine years we grew from a successful start up to a successful business, challenging the existing cycling market by focusing on creative design, uncompromising functionality, and a global diverse community.

We are now proud to have entered in a unique partnership with Archive to further support our journey and ambitions. Their knowledge and experience is extremely inspiring and will be valuable for the whole organization.” Commented the founders Peter Lange, CEO and Karl-Oskar Olsen, Creative director of Pas Normal Studios ApS.

About Pas Normal Studios

Pas Normal Studios is a Copenhagen-based brand of contemporary, technical cycling clothing founded in 2014 by Peter Lange and Karl-Oskar Olsen.

The concept of Pas Normal Studios is to create technically perfect apparel, combined with innovative designs, relevant brand collaborations and new manufacturing techniques that aim to define modern cycling within a new context.

Based in Scandinavia but with a global outreach, Pas Normal Studios operates seven monobrand flagship stores (Copenhagen, Munich, Mallorca, San Francisco, Seoul, Singapore and Taipei), an e-commerce platform and a vast network of multi-brand cycling and concept stores

About Archive

Archive Srl is an investment company controlled by Ou(r) Group - Ruffini’s family holding - that supports visionary leaders and innovative entrepreneurs in their development path. Archive also holds participations in The Attico (49%), Langosteria Holding (40%), Concettina ai Tre Santi (47,5%).



For press queries or additional information

Melanie Larsen (she/her)
Communication & Partnerships Coordinator
mel@pasnormalstudios.com
+45 5350 1451