Trade Marketing Manager

To strengthen our Brand Marketing team, we are looking for a dynamic Trade Marketing Manager to strengthen our brand presence across wholesale, retail, and partner channels. This role bridges brand and sales, ensuring our identity comes through consistently and powerfully in every consumer touchpoint from B2B sell-in to in-store execution. This position is based in Copenhagen, Denmark.

Your main objectives

Reporting to the Creative Lead you will join the Global Brand Marketing Team, where your focus will be on translating the global marketing strategy into retail and wholesale environments. You will work closely with Creative, Marketing and Sales to ensure commercial and brand alignment.

Key responsibilities:

1. Develop and execute trade marketing strategies aligned with overall brand and business objectives.
2. Partner with Sales, Marketing, and Retail teams to create impactful seasonal sell-in tools and activations.
3. Lead the development of trade marketing toolkits for retail, key accounts and distributors.
4. Plan and manage in-store visibility, POS materials, and digital trade activations.
5. Drive sell-through initiatives that connect brand storytelling with commercial results.
6. Activate community engagement around stores by developing and executing local events, rides, runs and cultural activations.
7. Ensure consistent premium brand presentation across all retail environments.
8. Track and report on trade marketing effectiveness, providing insights and recommendations.
9. Manage trade marketing budgets and ensure strong ROI on activations.

About you

• A passion for cycling and a genuine interest in our brand.
• 4–6 years’ experience in trade marketing, retail marketing, or channel marketing, ideally within fashion, outdoor, lifestyle, or premium consumer brands.
• Solid understanding of retail, wholesale, and distributor landscapes.
• Experience in creating and executing both digital and physical trade marketing campaigns.
• Strong project management skills with the ability to juggle multiple markets and stakeholders.
• Commercial mindset with an eye for design and brand alignment. - Highly organized with attention to detail.’
• Ability to work independently as well as part of a team.
• Fluency in English (additional languages are a plus).

What do we offer?

We are driven by our core values of passion, performance, and accountability. Our mission is to challenge ourselves to bring the best possible products to cycling communities globally.

At Pas Normal Studios, we want work to be fun and inspirational – sparking curiosity and encouraging growth, both individually and as a team. You will join a truly international, progressive, and result-oriented organization as we continue our ambitious growth journey.

How and when to apply

Please send your application and CV to job@pasnormalstudios.com before 31 October. Mark the subject line: Trade Marketing Manager

Please include your current location and availability. We review applications on a rolling basis, so please apply as soon as possible.

Equal opportunity employer

Pas Normal Studios is an equal opportunity employer. We don’t discriminate based on race, color, religion, disability, gender identity, sexual orientation, marital status, age, or political orientation no matter where we operate.

About Pas Normal Studios

Pas Normal Studios aims to inspire people to explore their own road. Through innovative designs, collaborations, and the development of products and production methods, we aspire to be the number 1 brand for dedicated cyclists.

Based in Copenhagen, Denmark, with a global presence, we are committed to the continued development of cycling. With inspiration from international art, culture, and fashion, we are a brand defined by contemporary patterns and colors with Scandinavian roots. Our products are created for long-term usage, designed to work as a system across seasons.