01. Strategy and Goals

We have established six strategic priorities outlined in our Impact & Responsibility Strategy Document, each with short- and long-term visions to ensure accountability and progress measurement.

Whilst we anticipate gaining new insights along our journey, we acknowledge the need for adjustments to certain priorities as we expand our understanding and expertise.

02. Environmental Footprint

The environmental footprint is a key metric in assessing the impact we have as a company. To measure and reduce our impact we involve a combination of supply chain transparency, collaboration between our value chain partners and purpose driven initiatives.

Product Emissions Breakdown

The largest share of emissions originates from the production, shipping, use and end-of-life treatment of our products. About 90% of the total corporate footprint can be allocated to these product related scopes. Thus, alongside our goals for cutting scope 1 and 2 emissions, it is of high priority to address the impact created across our value chain by closely collaborating with our manufacturing and fabric partners.

By utilising the Higg product tools we are able to consistently track and assess the impact of our products throughout the different collections and product types, helping us to monitor and identify the areas of improvement.

To effectively reduce the impact of our products we have transitioned to organic cotton and recycled textile materials on selected styles.

Looking ahead, we are committed to further reduce the impact of our products and take into account additional impact metrics, that go beyond GHG emissions.

03. Our Value Chain

The supply chain of our products comprises manufacturing and material partners, each contributing to the unique journey of every item. The journey involves different people and processes at each step, spanning across multiple tiers of the supply chain before the products are ultimately available in our stores.

04. Product Longevity

We aim to focus on creating products that are durable and long-lasting. In addition we want to provide our consumers options to extend the product lifetime through repair, resell options and accessible care instructions.

05. Social Responsibility and Community

As a global brand, we impact the lives of many communities. It is our duty to ensure that we have a positive relationship with everyone we work with, whilst building the cycling community globally.

06. Communication and Transparency

We believe transparency and communication are key drivers of a more sustainable industry. This is why we strive to share the most current, accurate, and relevant information in a clear and accessible way.

We aim to enable consumers to make informed decisions about our products by ensuring they have the necessary knowledge and understanding.

Impact Report

In the course of updating the impact universe, we decided to bring our annual impact report into a website format and align it with our new approach of communication.

We are very proud to launch our 2023 Impact Report on our website in late spring 2024.

Product Impact Features

We believe the products impact and its value chain should be transparently communicated to our consumers.

In early 2023 we launched our Impact Features on selected products, showing details about the product certification, material and value chain. We aim to sensitise our consumers for the efforts and people which are behind our products.