Save with new bundles picked from the Essential Collection. Find your bundle here
The Enough Collection was created to withstand the most demanding adventures dreamed up by the Enough Cycling Collective.
The Solitude Collection is inspired by the feeling of finding an individual sense of being out on the road.
The Mechanism Collection is constructed with a race fit for unsurpassable performance on the days that matter most.
Designed with a relaxed fit for more endurance-based riding styles, the Essential Collection is built for the love of cycling.
The Control Collection sets the standard for what should be expected from your cold-weather cycling apparel.
The Escapism Collection is our model for exploring beyond the white lines on the road and giving meaning to everything that exists outside these boundaries.
The Off-Race Collection of casual wear delivers functionality, style, and comfort for everyday use in any environment.
The Balance Collection has been created as a means of promoting the development of off-season strength building to lead to a more competitive racing season.
A brand new collection of limited-edition bags and accessories for on and off-the-bike use.
The Falconer II Aero MIPS Helmet, presented in this season's favourite colourways, is a top-of-the-line helmet for fast-paced road cycling.
A playground for the creative force of Pas Normal Studios, Karl-Oskar Olsen. T.K.O. is our signature label for artistic expression and fashion-based aesthetics.
Intended Use
Cycling clothing and accessories designed for the hardest days on the bike.
Relentless climbs and rolling hills. Kits with exceptional performance for all inclines.
Wet weather kits and outer layers to keep you protected from the elements.
Apparel and accessories suited to exploratory rides and multi-day adventures.
Essential apparel and equipment for off-the-bike strength training.
Casual apparel suited to everyday life.
The Enough Collection was created to withstand the most demanding adventures dreamed up by the Enough Cycling Collective.
The Solitude Collection is inspired by the feeling of finding an individual sense of being out on the road.
The Mechanism Collection is constructed with a race fit for unsurpassable performance on the days that matter most.
Designed with a relaxed fit for more endurance-based riding styles, the Essential Collection is built for the love of cycling.
The Escapism Collection is our model for exploring beyond the white lines on the road and giving meaning to everything that exists outside these boundaries.
The Control Collection sets the standard for what should be expected from your cold-weather cycling apparel.
The Off-Race Collection of casual wear delivers functionality, style, and comfort for everyday use in any environment.
The Balance Collection has been created as a means of promoting the development of off-season strength building to lead to a more competitive racing season.
A brand new collection of limited-edition bags and accessories for on and off-the-bike use.
The Falconer II Aero MIPS Helmet, presented in this season's favourite colourways, is a top-of-the-line helmet for fast-paced road cycling.
A playground for the creative force of Pas Normal Studios, Karl-Oskar Olsen. T.K.O. is our signature label for artistic expression and fashion-based aesthetics.
Intended Use
Cycling clothing and accessories designed for the hardest days on the bike.
Relentless climbs and rolling hills. Kits with exceptional performance for all inclines.
Wet weather kits and outer layers to keep you protected from the elements.
Apparel and accessories suited to exploratory rides and multi-day adventures.
Essential apparel and equipment for off-the-bike strength training.
Casual apparel suited to everyday life.
Seoul, South Korea
Opening Hours:
Monday: 12.00-20.00
Tuesday: 12.00-20.00
Wednesday: 12.00-20.00
Thursday: 12.00-20.00
Friday: 12.00-20.00
Saturday: 12.00-20.00
Sunday: 12.00-20.00
Contact Information
171, Gangdong-daero
Gangdong-gu
Seoul, South Korea
+82 10-7116-9020
Send us an email
Or write us on Facebook
The Pas Normal Studios Seoul Flagship Store is located in the Gangdong District next to the Olympic Park on the east side of the city. The store is a hub for cycling culture in Seoul, offering our collections of cycling clothes, group rides as well as our own signature coffee blend from Coffee Collective.
Every week we host rides from the Pas Normal Studios Seoul Flagship Store. We have rides dedicated to various levels, exploring the landscape and challenges around Seoul. The specific days and departure times vary during the seasons, so stay updated on our Facebook page and join us for an unrivalled experience around Seoul.
The coffee at our Flagship Stores is an exclusive roast from Coffee Collective. They share our passion for cycling and are complimenting our growing commitment to sustainability.
Learn more about our beans and our relationsship with coffee.
Homegrown Heroes
Beautiful climbing, rolling hills, or a late-night dash around the city. Seoul gives you plenty of opportunities to test your legs. We’ve collected three routes curated by locals for you to enjoy. There’s climbing on the Dongbu 2 Hills, the rolling terrain of the Wild Boar ride or you can explore the city - even at night - on the ride that takes you past the landmark Namsan tower and Downtown Seoul.