Explore our new women's and men's bundles here
Designed with a relaxed fit for more endurance-based riding styles, the Essential Collection is built for the love of cycling.
The Falconer II Aero MIPS Helmet, presented in this season's favourite colourways, is a top-of-the-line helmet for fast-paced road cycling.
The Mechanism Collection is constructed with a race fit for unsurpassable performance on the days that matter most.
The Escapism Collection is our model for exploring beyond the white lines on the road and giving meaning to everything that exists outside these boundaries.
The Off-Race Collection of casual wear delivers functionality, style, and comfort for everyday use in any environment.
The Solitude Collection is inspired by the feeling of finding an individual sense of being out on the road.
The Balance Collection has been created as a means of promoting the development of off-season strength building to lead to a more competitive racing season.
The limited drop of Steve Tilford Foundation Racing team kit celebrates a successful campaign from our favourite racers.
Fusing aesthetics and hybrid performance. This collaborative effort with Salomon integrates products that fuses the daily routines on and off the bike. In the intersection between city and nature, performance and functionality.
A brand new collection of limited-edition bags and accessories for on and off-the-bike use.
The PAS Capsule Collection is our take on a uniform race team experience. Introducing a full kit for autumn and winter, the collection introduces a stringent set of graphic elements and lettering on a dark grey canvas.
A playground for the creative force of Pas Normal Studios, Karl-Oskar Olsen. T.K.O. is our signature label for artistic expression and fashion-based aesthetics.
The Enough Collection was created to withstand the most demanding adventures dreamed up by the Enough Cycling Collective.
Intended Use
Cycling clothing and accessories designed for the hardest days on the bike.
Apparel and accessories suited to exploratory gravel rides and multi-day adventures.
Apparel and accessories suited for the changing seasons with changing temperatures.
Apparel and accessories suited to winter rides.
Apparel and accessories suited for everyday riding. Commutes, social rides, casual road riding, leisure rides or longer rides where comfort is key.
Cycling kits with exceptional performance for changing weather conditions.
Apparel and accessories suited to warm conditions.
Wet weather kits and outer layers to keep you protected from the elements.
Casual apparel suited to everyday life.
Essential apparel and equipment for off-the-bike strength training.
Designed with a relaxed fit for more endurance-based riding styles, the Essential Collection is built for the love of cycling.
The Falconer II Aero MIPS Helmet, presented in this season's favourite colourways, is a top-of-the-line helmet for fast-paced road cycling.
The Mechanism Collection is constructed with a race fit for unsurpassable performance on the days that matter most.
The Escapism Collection is our model for exploring beyond the white lines on the road and giving meaning to everything that exists outside these boundaries.
The Off-Race Collection of casual wear delivers functionality, style, and comfort for everyday use in any environment.
The Solitude Collection is inspired by the feeling of finding an individual sense of being out on the road.
The Balance Collection has been created as a means of promoting the development of off-season strength building to lead to a more competitive racing season.
The limited drop of Steve Tilford Foundation Racing team kit celebrates a successful campaign from our favourite racers.
Fusing aesthetics and hybrid performance. This collaborative effort with Salomon integrates products that fuses the daily routines on and off the bike. In the intersection between city and nature, performance and functionality.
A brand new collection of limited-edition bags and accessories for on and off-the-bike use.
A playground for the creative force of Pas Normal Studios, Karl-Oskar Olsen. T.K.O. is our signature label for artistic expression and fashion-based aesthetics.
The PAS Capsule Collection is our take on a uniform race team experience. Introducing a full kit for autumn and winter, the collection introduces a stringent set of graphic elements and lettering on a dark grey canvas.
The Enough Collection was created to withstand the most demanding adventures dreamed up by the Enough Cycling Collective.
Intended Use
Cycling clothing and accessories designed for the hardest days on the bike.
Apparel and accessories suited to exploratory gravel rides and multi-day adventures.
Apparel and accessories suited for the changing seasons with changing temperatures.
Apparel and accessories suited to winter rides.
Apparel and accessories suited for everyday riding. Commutes, social rides, casual road riding, leisure rides or longer rides where comfort is key.
Cycling kits with exceptional performance for changing weather conditions.
Apparel and accessories suited to warm conditions.
Wet weather kits and outer layers to keep you protected from the elements.
Casual apparel suited to everyday life.
Essential apparel and equipment for off-the-bike strength training.
Want to join one of the fastest growing lifestyle brands in cycling?
Pas Normal Studios is a brand of contemporary technical cycling apparel and casual clothing. Founded in 2015, we are based in Copenhagen, Denmark, where our office is located in Nordhavn right above our new flagship store.
The concept of Pas Normal Studios is to create technically perfect cycling apparel combined with visionary aesthetics. Through innovative designs, brand collaborations and sourcing of new textiles and production methods, Pas Normal Studios strives to bring out collections that define modern cycling in a new context. We focus on sustainable growth throughout Europe, Asia and North America.
As Freelance Copywriter your overall responsibility and key tasks will be to contribute smart and original copy that helps bring our creative campaigns and products to life, whilst owning our brand tone of voice across multiple touch points. As a person, you must be thorough and detailed in your approach to copywriting whilst also having a good understanding of cycling apparel and the sport in general.
Your main tasks and responsibilities will be:
Part-time digital copywriter role based in Copenhagen. Responsible for all .com copy.
Contribute smart and original copy that brings our collections and products to life on .com
Work closely with our Marketing teams on email and other brand comms.
Take on board the Pas Normal Studios tone of voice and own the vocabulary used.
Craft engaging, incisive copy that helps our day-to-day communications cut through. This includes creating guides and copy for email paid media and product descriptions.
Stay up to date on the world of cycling as part of your day job, keeping your finger on the pulse of racing, industry news and cycling culture.
Write descriptions of all products and collections and info pages on pasnormalstudios.com.
Collaborate with regional marketing teams on the ground to make sure our messaging is relevant in all of our markets.
To be successful in the role and to contribute to the future success of Pas Normal Studios we believe you need the following skills & abilities:
Demonstrable experience of writing with style and adopting different tones of voice
Exceptional attention to detail
A knowledge of and an interest in cycling
Fluent in English
Degree-level qualification or equivalent experience
Previous agency, journalistic or brand experience
Approximately 3+ years’ experience of commercial copywriting
The ability to excel in a fast-paced working environment
Ability to work under pressure to tight deadlines
Sound organisational and time management skills
Collaborative worker unafraid of creative challenges and feedback
Clear communicator with excellent interpersonal skills
A passion for cycling
Proficiency in Japanese, Spanish or German would also be a plus
Copenhagen, Denmark
Head of D2C & Customer Experience
Applications are handled on an ongoing basis. Please send your application and CV marked “Freelance Copywriter” to job@pasnormalstudios.com - or if you have questions – send them to pj@pasnormalstudios.com
All inquiries are treated confidentially