Embark on a 200 km ride in one go between 20-29 June 2025 to complete the challenge and enter our Prize Draw for one of 10 full kits.
Ride 200 km for a chance to win
Once you complete the Midsummer Challenge, you automatically enter our Prize Draw where 10 lucky winners will receive a full kit from Pas Normal Studios, including socks, a helmet and bidons.
How to join the challenge
All you need to join the Midsummer Challenge is an ICC account here on our website. The account is completely free and gives you access to all our rides in your area, promotions, pre-access to product launches and more.
Once you have created your ICC account, you need to connect it with your Strava account so we can verify your 200 km ride in the challenge period. That's it. You are now ready for our Midsummer Challenge.