Solitude Midsummer Collection

The limited Solitude Midsummer Jerseys are available in four seasonal colours. The collection uses our completely reimagined Solitude Jersey and Solitude Bibs.

Gather your friends and ride the Midsummer Challenge

Following our traditions, we once again celebrate Midsummer - summer solstice - where days last almost eternally in our home region of Scandinavia. We want to celebrate the light, warmth and opportunities. Join us in the challenge to ride 200km in one ride. You can explore new tarmac, trails or gravel roads. Do your classic loop on familiar roads or venture off the beaten path.

Ride to Win €500

Once you complete the 200 km Pas Normal Studios Midsummer Challenge and upload your ride to Strava, you are eligible to enter our Prize Draw. 10 lucky finishers will receive a Voucher worth €500 to be used on our webshop at www.pasnormalstudios.com.

Ride and share

The Midsummer Challenge is virtual and can be completed anywhere in the world. You can take on the challenge by yourself, with a group of friends, or join one of the official Pas Normal Studios Midsummer Rides. We host rides in collaboration with our flagship stores, retailers and ambassadors. Find a ride close to you - or create your own ride with your local community.

Want to share your ride? Remember to tag your photos with #midsummerchallenge and we will share the best stories on our Instagram.

Taipei, Taiwan.

19. June

Explore Taiwan on this 200km Midsummer Ride from our Flagship Store in the Minsheng community.

Copenhagen, Denmark.

25. June

Join us on a 200km ride exploring some of the best roads surrounding Copenhagen - and complete the Midsummer Challenge with your friends.

Mallorca, Spain.

25. June

Join us on a long ride with classic climbs and roads, celebrating the Midsummer in true Mallorca-style. You can find all information about the ride in our Strava Club.

Seoul, Korea.

25. June

Join our team on a 200km Midsummer Challenge group ride from our newly opened Flagship Store in Seoul, Korea.