Introduction

‌We have a responsibility to promote our sport towards more sustainable norms. As a high-performance cycling apparel brand, we acknowledge our responsibility to promote sustainability within our sport by addressing social and environmental challenges. Through transparent measurements of our impact and commitment to responsible business practices, we strive to create lasting improvements for both the environment and the communities we engage with.

In this report, we give you a snapshot of the work we have been doing in 2025, alongside where we are on our long-term vision for 2026 and 2028.

Highlights in 2025:

• Continued our efforts in choosing more responsible materials for our products.

• Improved our due diligence on cotton fibre, by tracing the country of origin.

• Intensified our partnership with local tailors to support consumers in product repairs.

• Strengthened our CSR activities by donating products for a good cause.

02. Environmental Footprint

Measuring the environmental footprint provides us with key metrics for assessing the impact we have as a company. To assess and reduce our impact we employ a combination of supply chain transparency, collaboration with and between our value chain partners and purpose-driven initiatives.

The 0-Mission Partnership

In 2024, we decided to partner with The 0-Mission, a climate start-up that enables all companies to contribute to the transition to renewable energy. As a partner we participate in accelerating the transition by supporting the business case of constructing more renewable energy.

We chose to partner with The 0-Mission because we share the goal of increasing the share of renewable electricity in the mix. This goal requires new, non-subsidised renewable electricity projects, which is what The 0-Mission facilitates.

Beyond providing us with certificates from a modern solar park with focus on biodiversity and groundwater resources, The 0-Mission also helps us communicate the initiative, making it tangible for our stakeholders.

Through this partnership, we ensure that the electricity consumption of our Copenhagen office and store is matched 1:1 with electricity generated in the Vandel III solar park. Together, we contribute to the construction of more renewable energy parks in Denmark.

Discover our Partner Page

Product Emissions Breakdown

The largest share of emissions originates from the production, shipping, use and end-of-life treatment of our products. About 90% of the total corporate footprint can be allocated to these product related scopes. Thus, alongside our goals for cutting scope 1 and 2 emissions, it is of high priority to address the impact created across our value chain by closely collaborating with our manufacturing and fabric partners.

By utilising the Higg product tools we are able to consistently track and assess the impact of our products throughout the different collections and product types, helping us to monitor and identify the areas of improvement.

To effectively reduce the impact of our products we have transitioned to organic cotton and recycled textile materials on selected styles.

Looking ahead, we are committed to further reduce the impact of our products and take into account additional impact metrics, that go beyond GHG emissions.

In our product emissions breakdown above, we share the global warming potential of some of our products. The Global warming potential (GWP) quantifies the impact of a greenhouse gas (GHG) on global warming over a specified period, relative to carbon dioxide (CO2).

The impact of a product depends on many different factors and can be influenced by the material choice, weight or manufacturing technique. Additionally, our products are designed for specific purposes, which limits direct comparability between them.

Whilst a Mechanism jersey made of recycled polyester yarn can have a total absolute global warming potential of 3,41kg of CO2e (intensity: 18kg per kg of product), an organic cotton sweatshirt has a footprint of 15,9kg of CO2e emissions (intensity: 22kg per kg of product). Still these are very different products made for different purposes, which restricts the direct comparability.

To compare, driving an average diesel car for 50km emits about 8,5kg of CO2e. (0,169kg¹ of CO2e/km x 50km = 8,490kg of CO2e)

¹ Statista - Carbon footprint of selected modes of transportation in the United Kingdom in 2023

Raw Material shift

Since 2023, we have progressively transitioned the fibre materials used in our products from predominantly virgin and conventional sources to recycled and organically sourced alternatives. This shift supports our efforts to reduce the environmental impact of our raw material sourcing. Based on cradle-to-fibre Higg Materials Sustainability Index (MSI) comparative data, recycled and organic fibres generally demonstrate lower greenhouse gas emissions and/or water scarcity impacts than conventional alternatives.

The share of recycled and organic fibres in our material portfolio increased from less than 10% in 2023 to approximately 35% in 2025. We remain committed to further increasing the share of lower-impact materials across our product range in the coming years.

Assessing the full environmental impact of fibre materials across their life cycle remains complex. To support material-level decision-making, we use the Higg MSI as a comparative assessment tool and evaluate fibre impacts based on cradle-to-fibre Global Warming Potential (kg CO₂e) and water scarcity (litres). Higg MSI is used as a directional comparative tool and does not represent full product life cycle impacts.

Virgin and conventional materials include virgin polyamide, polyester, elastane, polyethylene and conventional wool, cotton and viscose.

Lower impact materials include recycled polyamide, recycled polyester, recycled elastane, organic cotton and recycled cotton.

03. Our Value Chain

We rely on a network of manufacturing and material partners, each playing a vital role in the journey of every item. This journey involves different people and processes at each stage, spanning multiple tiers in the value chain before the product reaches our stores.

Part of our mission is to hold ourselves accountable for the decisions we make and we have a responsibility to monitor working conditions in our value chain and address misconduct where identified. Enabling transparency in our supply chain is an important way to ensure that our partners are working in a safe, fair and open manner.

04. Product Longevity

We aim to focus on creating products that are durable and long-lasting, whilst providing our consumers with options to extend the product lifetime through repair, resell options and accessible care instructions.

05. Social Responsibility and Community

As a global brand, it is our responsibility to ensure that we have a positive relationship with everyone we work with, whilst building the cycling community globally.

06. Communication

We believe communication is a key driver of a more sustainable industry. This is why we strive to share the most current, accurate, and relevant information in a clear and accessible way.

We aim to enable consumers to make informed decisions about our products by ensuring they have the necessary knowledge and understanding.

Industry Dialogue

We have been a member of Cascale, formerly the Sustainable Apparel Coalition (SAC), for several years and actively collaborate with other brands to develop solutions for the industry's biggest challenges.

Cascale is a global, multi-stakeholder non-profit alliance focused on the apparel and textile industry. Together with the tools provided by Worldly, its data counterpart, we gain valuable insights into our social and environmental impact across our value chain.

Impact Report

We are proud to publish our fourth consecutive Impact Report in 2025. Since launching our first report in PDF format three years ago, we have continued to explore the possibilities of our web-based format to make our work more accessible and engaging.

In the 2025 Impact Report, we continue to integrate our sustainability roadmap and transparently track progress against our commitments, adding an additional layer of accountability as we work toward our targets.

Impact Report 2024