Yoshida & Co. was founded in Tokyo in 1935 by Kichizo Yoshida. The company's own brand, "PORTER," has, since 1962, been built on the belief that a bag should first be a useful tool. Guided by the company motto "Heart and Soul into Every Stitch,” every piece is made locally by skilled artisans, ensuring the highest quality standards from material selection through production. Nearly a century later, that craftsmanship has earned the brand a lasting reputation. Together with Pas Normal Studios, this partnership highlights a shared commitment to functionality, utility and timeless design.