Campaign
Balance - Cyclists don't run. Destination Everywhere: Munich Onboarding
When the lease was signed for the first Pas Normal Studios Flagship Store in Germany, we already had an ambitious plan mapped out for the onboarding of the Munich crew. A generous route down south, visiting some of the most iconic climbs in the area. Exchanging knowledge and insights while climbing and descending.
Photos: Philipp Schönauer
The Route
Day 1: Munich-Oetz - 191 km
Starting southwards, visiting Garmisch-Partenkirschen at the foot of the Alps, then heading through Innsbruck before conquering the Kühtai.
Day 2: Oetz - Corvara - 216 km
Climbing directly from Oetz up to the border to Italy, the second day offered more than 5000 meters of climbing finishing in Corvara.
Day 3: Corvara - Bressanone - 118 km
Looping around the mighty Marmolada before heading north to Bressanone. A short day but with plenty of climbing.
Day 4: Bressanone - Munich - 220 km
A final push back north to Munich, adding a punchy climb out of Innsbruck before leaving the Alps and Dolomites behind.
Phil Joisten, Munich Flagship Store
Ella-Lisa Lipps, ambassador
Caroline Kirk Schad, Munich Flagship Store
Georg Filser-Mayerhofer, Munich Flagship Store
Jannik Christ, marketing
Lorenz Gohlke, ambassador
Peter Lange, CEO
