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Sales & Activation Manager - EMEA


Are you an outgoing, active, and proactive business professional with a strong commercial mindset? At Pas Normal Studios, we are seeking a Sales & Activation Manager to further develop our network of wholesalers and strengthen current sales relations.


Your main objectives

Reporting to the Head of Wholesale, you will join the Pas Normal Studios Sales Department, where you will take on B2B sales. The department is accountable for all Sales Value Chain business, from our existing network of sales channels to prospecting new markets. As a Sales & Activation Manager, you will strengthen our team towards achieving first in class sales and after-sales services to our growing network of wholesalers and retailers. You will work proactively with you own accounts to ensure a strong relationship while seizing new market opportunities and driving sales.


Besides this, your key responsibilities will be to:


  • Grow Pas Normal Studios’ international Sales, utilizing existing and new networks alike.
  • Work with Sales Managers to develop actions on mid-season sales results (returns, re-orders, and exchanges)
  • Analysis of Sell Through reports from key accounts
  • Management of daily tasks and requests from B2B clients as well as our global agents and distributors
  • Work closely with our logistics team to ensure all international customer customs documents and information requirements are correct.
  • Execute on Retail and Pop-Up concepts.
  • Coordinate with Marketing to ensure all material is available for B2B.
  • Assist and conduct product training sessions.
  • Work together with Sales Managers to produce seasonal sales tools (training manuals, PR, etc.)
  • Prospecting of new markets and potential new clients
  • Coordination and on-site activation of events with selected retailers
  • General ad hoc tasks

This role will be reporting to the Head of Wholesale, and you will join a truly international and diverse team based across the European, US and Asian Markets with most of us in Pas Normal Studios' global headquarters in Copenhagen, Denmark.


This is a full-time position, and the role will be based in Copenhagen, Denmark. Furthermore, you must expect up to +30 days of annual travel activity.


You: A highly self-motivated person who thrives in a fast-paced and ever-changing environment.

The ideal candidate is working with sales within the cycling industry and is an outgoing person with strong networking and relationship building skills. This individual enjoys working pro-actively, possesses a strong commercial mindset, and has a strong and structured work ethic.


  • You have studied business, management, communication, or similar.
  • You are highly self-motivated and have experience working with project management.
  • You have 1-4 years of experience in a similar position within the industry.
    You have a strong IT knowledge of Adobe, Microsoft Office, and ERP Systems (Business Dynamics, PowerBI)
    You are highly organized and professional in your work.
  • You thrive equally well with coordination, day to day handling, and more operational tasks.
  • You are a dedicated cyclist and passionate about the cycling industry.
  • You are fluent in German, English or other European languages are a plus.

You enjoy and understand how to work within a team and thrive in a role, where attention to detail is key. You possess excellent communication skills and use these and your interpersonal skills to influence and engage with your clients and new prospects. You bring a positive and solution-oriented mindset and enjoy taking on responsibilities and deliver on deadlines.


What do we offer?

We are driven by our core values of passion, performance, and accountability. Our mission is to challenge ourselves to bring the best possible products to cycling communities globally.


We want work to be fun and inspirational - to spark our curious explorative minds. Be able to challenge the status quo, grow and learn as a team and as individuals. We go beyond - with open ears, eyes, and hearts. You will join a truly international, progressive, and result-oriented team as we continue our ambitious growth journey over the next years.


How and when to apply.

Please send your application and CV to job@pasnormalstudios.com before July 31st, 2024. And mark the subject field (Sales & Activation Manager - EMEA)

If you have any questions about the position, please reach out to hiring manager Andreas at ak@pasnormalstudios.com.


Equal opportunity employer

Pas Normal Studios is an equal opportunity employer and all aspects of employment reflect that. We don’t discriminate based on race, colour, religion, disability, gender identity, sexual orientation, marital status, age, or political orientation no matter where we operate.



Pas Normal Studios wants to inspire people to explore their own road.

Through innovative designs, brand collaborations and the development and sourcing of products and production methods, we aim to be the pioneering brand for dedicated cyclists.


Based in Copenhagen, Denmark, with a global presence and international culture, we are committed to the continuing development of cycling. With inspiration from international art, culture, and fashion, we are a brand defined by contemporary patterns and colors with Scandinavian roots. We are always in pursuit of quality, craftsmanship and sustainable solutions, our products are created for long-term usage, working as a system across seasons.