Save more on your favourite summer Essential kit | Shop now for a limited time only

Join the Midsummer Challenge

Embark on a 200 km ride in one go between 21-30 June 2024 to complete the challenge. Join one of the many rides around the globe, take on the challenge with your community or spend a day in solitude.


Sign up on Strava >

Win a full Pas Normal Studios kit

When you complete the Midsummer Challenge you will be able to enter our Prize Draw where 10 lucky winners will get to pick a full kit from one of our main collections.

Find a Midsummer Challenge Ride in your area

We host Midsummer Challenge Rides from our Flagship Stores as well as from partners and with friends across the globe. Find a ride in your area below.

Rides in Europe

Rides in North America

Rides in Asia

Rides in rest of the world