Terms and conditions


Pas Normal Studios - January Resolution Challenge 2025

This challenge (the “Challenge") is open to entrants aged 18+. The challenge opens at 00.00hrs on 01.01.2025 and closes at 23.59hrs on 31.01.2025 in the entrant's time zone (“Challenge Period"). Entrants who complete the challenge (the "finishers") will be eligible to enter a prize draw of 10 x full kits from our mainline collections (Mechanism, Essential or Escapism). A full kit includes bibs, jersey, baselayerand socks). By participating in the challenge, all entrants will be deemed to have accepted the full terms and conditions and will be bound by them.


The Challenge

The Pas Normal Studios January Resolution Challenge is for Strava members to complete a total of 1250 km within the challenge period. All completers of the challenge are given a link to the Pas Normal Studios website where they may submit the required information to enter the prize draw.

Terms & Conditions

By entering the challenge, all entrants will be deemed to have accepted the full terms and conditions and will be bound by them with all entry instructions forming part of these terms and conditions. These terms and conditions prevail in the event of any conflict or inconsistency with any other communications, including advertising or promotional materials.

Sponsor: Pas Normal Studios ApS, Århusgade 126, DK-2150, Copenhagen, Denmark

How to Enter

Eligibility: This challenge is only offered to legal persons of Andorra, Argentina, Australia, Austria, Bahrain, Belgium, Brazil, Bulgaria, Cambodia, Canada, Chile, China, Colombia, Costa Rica, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Guam, Hong Kong, Hungary, Iceland, India, Indonesia, Ireland, Israel, Italy, Japan, Jersey, Latvia, Lithuania, Luxembourg, Macau, Malaysia, Malta, Mexico, Moldavia, Monaco, The Netherlands, New Zealand, Norway, Philippines, Poland, Portugal, Qatar, Romania, Saudi Arabia, Singapore, Slovakia, Slovenia, South Africa, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, Turkey, Ukraine, United Arab Emirates, United Kingdom, and 50 United States and the District of Columbia with a valid mailing address (P.O. Box not accepted), age of majority and older as of January 1, 2025, in their country of residence, have a Strava account. Membership on Strava is free and can be obtained by visiting strava.com and following the onscreen instructions to create an account. Employees of Pas Normal Studios (“Sponsor") are not eligible.

Entry: Entry to the challenge is available upon the use of Strava. The challenge starts and ends based on each user's local time zone. Manual entries will not count towards your challenge effort. All activities logged during the challenge period must be uploaded to Strava no later than three days after the challenge ends. Only the following activities count towards challenge totals: Ride, Handcycle, Virtual Ride.


No purchase is necessary upon the completion of the Challenge.

A web link will be emailed to the recipient directing to the Pas Normal Studios website, where a form must be completed in order to obtain the reward.

Entry Period: Opens at 00.00hrs on 01.01.2025, closes at 23.59hrs on 31.01.2025.

All entries must be made directly by the person entering the challenge. Entrants who do not give correct details will be disqualifiedat the Sponsor's discretion.


No responsibility will be taken by the Sponsor for entries or claims which, for technical or other reasons, are not entered correctly or are lost. Incomplete entries will not qualify for the challenge.

Finisher Notification: Finishers will be notified by Strava and/or Sponsor upon completion of the Challenge period and directed to claim the reward via email.

Prize and winners: Prizes in the prize draw are non-transferable and cannot be resold or exchanged for cash.


The Sponsor reserves the right to publish the name, photograph, likeness and county of the Finisher or to publicise the challenge in all media that the Sponsor desires, after the challenge close date and within a year of this date. The Sponsor is not obligated to publish the winners of the prize draw but may do so if found relevant.

Our Right to Use Information About You

Any personal information provided by entrants will be collected, stored, and processed by or on behalf of the Sponsor strictly under the General Protection Data Regulation (2018).

The personal information will be used by or on behalf of the Sponsor to enable it to administer the challenge and publicise the challengeand to send an entrant the respective reward associated with the successful selection from the raffle.


An entrant's personal details may be used for the marketing purposes of the Sponsor only if an entrant has opted in to receiving future marketing mailings from the Sponsor or for any other purpose agreed by an entrant. If an entrant would like to stop receiving messages from the Sponsor, he/she can use the unsubscribe button provided in an email from theSponsor.

The Sponsor will not pass the entrant's details on to any third party unless otherwise required to do so by law. In the event of circumstances outside the reasonable control of the Sponsor, or otherwise, where fraud, abuse, and/or an error (human or computer) affects or could affect the proper operation of this challenge or the awarding of rewards, the Sponsor reserves the right to cancel or amend the challenge or these terms and conditions, at any stage, but will always endeavour to minimize the effect to entrants in order to avoid undue disappointment.

The Sponsor and its agents reserve the right at its sole discretion not to considerand to exclude or disqualify any entry that they deem to be abusing or tampering with the operation of the challenge or to be acting in any manner deemed by the Sponsor to be in violation of or inappropriate with these terms and conditions.


The Sponsor reserves the right to verify all entries including, but not limited to, asking for address and identity details and to refuse to award a reward or withdraw reward entitlement and/or refuse further participation in the challenge and disqualify the entrant where there are reasonable grounds to believe there has been a breach of these terms and conditions or any instructions forming part of this challenge’s entry requirements or otherwise where an entrant has gained unfair advantage in participating in the challenge or won using fraudulent means. The Sponsor will be the final arbiter in any decision,and these will be binding, and no correspondence will be entered into in relation to this clause.

This challenge is not sponsored, administered or endorsed by, or associated with, Instagram, Facebook, X, or any other social network or the producers, retailers, or any other party featured in the rewards. Trademarks, logos, and names of any third party are the property of their respective owner.

The Sponsor assumes no responsibility for: (i) any error, omission, interruption, or delay in the operation or transmission of any communication sent to (or by) the Sponsor or any entrant whether caused by problems with communication networks or lines, computer systems, software or internet service providers, congestion on any carrier network or otherwise, (ii) any theft, destruction, or unauthorized access to, or alteration of such communications; (iii) any problem with, or technical malfunction of, any computer system or other equipment used for the conduct of the challenge; (iv) any incorrect or incomplete information which may be communicated in the course of the administering this challenge (whether as a result of one of the foregoing causes or otherwise); (v) any delay in delivery, or failure of safe delivery of the reward.

To the full extent permitted by law and excluding death or personal injury caused as a result of the Sponsor's negligence, the Sponsor, its associated companies and agencies, and any of their personnel (the "Relevant Parties") exclude all liability for any loss (including any damage, claim, injury, cost or expense) which is suffered or incurred by any entrant in connection with the challenge or reward, including without limitation: (i) any indirect, economic or consequential loss; (ii) any loss arising from the negligence of a Relevant Party; (iii) any liability for personal injury or death.