Destination Everywhere Manager – Europe

Pas Normal Studios is looking for a Destination Everywhere Manager Europe to plan, run, and execute the full Destination Everywhere program across Europe, spanning retail activations, wholesale moments, and brand moments.

Across the season, you will be the person bringing Pas Normal Studios to life on the ground: hosting rides, activating partners, managing logistics, capturing stories, and building real community wherever you go.

Your Focus Areas:

Retail - Plan and execute community-driven retail activations.
Wholesale - Elevate partner stores with premium, high-impact on-site moments.
Brand Moments - Represent and activate PNS at key events and seasonal highlights

Key Responsibilities:

• Own the full Destination Everywhere program: planning, execution, logistics, and reporting.
• Host and lead rides, meetups, and community-first activations.
• Build activation plans across priority European cities.
• Operate and manage the Destination Everywhere van and all equipment.
• Deliver premium execution across all three activation legs.
• Support major brand events like The Traka.
• Coordinate with creative team to capture authentic stories.
• Manage activation budgets.
• Gather insights and report learnings to HQ.

Who You Are:

• You’re an outgoing, humble, and inclusive person who naturally makes people feel welcome - on and off the bike.
• You know how to create a good atmosphere, you read group energy, and you bring positive momentum into every interaction.
• A dedicated cyclist confident in leading group rides.
• Energised by people and community building.
• Hands-on, organised, and reliable in fast-moving environments.
• Experience in events, brand activation, or community work (cycling is a plus).
• Comfortable travelling for 6-7 months.
• Strong communicator in English.
• Basic mechanical skills and confident driving a 7.5m van.

What We Offer:

• Competitive salary and benefits.
• A unique opportunity to experience Europe’s cycling culture and bring Pas Normal Studios to riders across the continent.

How and when to apply

We invite you to showcase your creativity and tell us why you're the perfect fit to be our Destination Everywhere Manager Europe for 2026.

Send us a video, presentation, or any other creative medium that reflects your passion, vision, and why you are the ideal candidate for this role.

Alongside your creative submission, please include your CV outlining your relevant experience, skills, and achievements.

All materials must be submitted by 17th December 2025 to jobs@pasnormalstudios.com. This deadline ensures that we have ample time to thoroughly review your application.

The selected candidate will commence their role as Destination Everywhere Manager Europe on 16th March 2026.

For questions about the role, please reach out to Jannik Frank Christ at jc@pasnormalstudios.com

Equal opportunity employer

Pas Normal Studios is an equal opportunity employer and all aspects of employment reflect that. We don’t discriminate based on race, colour, religion, disability, gender identity, sexual orientation, marital status, age or political orientation no matter where we operate.

About Pas Normal Studios

Pas Normal Studios wants to inspire you to explore your own road with our contemporary take on cycling.

Through innovative designs, brand collaborations and the development and sourcing of products and production methods, we challenge ourselves to offer the best possible products to cycling communities all around the world.

Based in Copenhagen, Denmark - but with a global presence and outlook - we are committed to the continuing development of cycling. With inspiration from international art, culture and fashion, we are a brand defined by contemporary patterns and colours and our roots in Scandinavia. Always in pursuit of quality, craftsmanship and sustainable solutions, our products are created for long-term usage, working as a system across seasons.